Turkey, Ümraniye, Laundry & Home Care

Assistant Brand Manager, Pril, Laundry & Home Care


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Assuming responsibility for the Laundry & Home Care business unit for Pril brand portfolio,

  • Designing and developing successful brand strategy for the responsible brand portfolio and ensuring successful execution of the strategy in line with business goals,

  • Is accountable for the design and management of 360-degree end-to-end marketing strategy,

  • Cooperating with Trade Marketing & Sales teams to drive successful execution,

  • Analyzing market & consumer data and taking necessary actions with a proactive approach,

  • Developing and sourcing merchandising and promotional materials,

  • Constantly monitoring competitors’ strategies.


  • BSc/BA in Industrial Engineering, Business Administration or in a relevant field, MBA or Master’s degree is desirable,
  • 1 year of experience in marketing in an FMCG company with end-to-end brand communication responsibility, ideally within the multinational environment,
  • Previous experience in analyzing Nielsen reports is a plus,
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels,
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management,
  • Competent in problem-solving, analytical and interpersonal skills and ability to work with a variety of people
  • Advanced user of MS Office applications.
JOB ID: 190003DV